Another Inflection Point

I handed a curated AI service a PDF and it spun up two live sites in an afternoon: a few months of work in about six hours. Here's the experiment, and the real pretotype hiding inside it.

Another inflection point. I asked Nous Research Hermes to use data and insights from Gbrain (from Garry Tan ) and Granola , etc., to draft a PDF for ploy.ai to spin up 2 new sites today that I’ve been wanting to use as experiments to optimise for AEO.

Ploy nailed the build, brand, etc. Super easy to use.

We’ll see what the results show (DATA>OPINION), but this is how we learn rapidly. 6 hours or so of effort to do a few months’ work. I thought I was wasting time/‘learning’ while wrestling with Hermes and gbrain to ingest my IP and data, etc but it paid off big time today.

Rapidly and Exponentially.ai are live as I write this. Incredible.

Just a warning: if you look at them, you’re probably not going to like them. But that’s not the point, right? They’re not designed for you. They’re designed for agents to find and consume. It’s an experiment to see how this works.

There are multiple layers of experiments built into this. Both offers and products are real and live, so that’s not the prototype. The pretotype is whether you can hand off this work to a service that constantly optimises and tweaks—or does it just turn into AI slop?

I’m prepared to experiment and take the risk. I’ll keep you posted on this.

Why do I call it an inflection point?

Surely it’s just another web builder AI tool. Well, not exactly.

You could build scripts and ask Claude to do this, and it would do a reasonable job, but then you’d have to maintain it for the rest of your life. Or you can work with curated experts who’ve taken the time and judgment to optimise for the right things and find that balance. I always prefer the second option.

It’s about using a curated set of knowledge, IP, and skills that already leverage AI, rather than constantly deciding which model to use, how much to spend, and worrying about tokens and the rest.

I’m happy to share more details about how this was set up and, more importantly, what doesn’t work. Ask away…

(zero tokens were used for this post)